Shoppers have their say at Plato's Closet

Plato's Closet of Naperville, like any business, wants to make sure its customers are happy.

But, what makes Plato's Closet different is its "Tell Us Your Story" campaign, which was launched so that local teens and twentysomethings can make their voices heard.

"With such television shows as 'Project Runway' and 'America's Next Top Model' growing in popularity, we recognize that the young people of this community have their fingers on the pulse of the fashion industry," said Elaine Krieger of Plato's Closet of Naperville. "We want to hear about their experiences with our store, so that we can tailor our assortment of styles and service to better meet their needs."

As part of the campaign, Krieger is asking local shoppers to share their opinions. All customers have to do is visit the Plato's Closet at www.platoscloset.com and click on the "Tell Us Your Story" icon.

In addition to adding their own story, shoppers can also view other submissions from teens and twentysomethings across the nation. There's also the option to post a corresponding picture of a favorite Plato's Closet outfit.

"We love reading our shoppers' input. And this campaign is an advantageous tool for the success of our business. It really gives us a better sense of the types of items and brands they like to find in our store," said Krieger.

Just this past summer, the campaign was expanded to include television commercials that feature actual customers and store employees remarking on their Plato's Closet experience. Shoppers can view the testimonials on the company's Facebook page at www.facebook.com/platoscloset .

"The teens and twentysomethings of this area are the face and voice of Plato's Closet of Naperville," said Krieger. "They are a community in and of themselves, and this campaign is our way of letting them know just how much we value their feedback."

Plato's Closet of Naperville is at 572 S. Route 59. Call 630-428-0900.

-- Submitted by Plato's Closet